Monday, 19 February 2018

How to collaborate with brands as a blogger

The one question that has probably caused the biggest uproar in the Blogging Industry is:

'Should bloggers pitch to brands for a supposed collaboration?'

The simple answer to this, in my opinion, is 100% YES I have heard so many people slating bloggers for pitching to brands and I can't say I agree with anything they're saying. Everyone is entitled to their own opinion I get that, but pitching to brands is such an amazing way to get your name out there.

Obviously, if you only have a few hundred followers then it will be very hard to get brands to work with you. I know that's a very blunt way to look at it but it's true! Brands want to work with Bloggers that have a larger following or a relatively high engagement as it'll be the most beneficial to their company.

How to find brands to work with?

In the past, I have contacted brands whose products I actually use on a regular basis and love! That way if you were to send an email for a possible collaboration, you would be able to express how much you actually love their company. If you're looking for different brands to work with then I recommend looking on the #bloggerswanted hashtag on Twitter and seeing if there are any brands wanting to work with bloggers on there. There are also a ton of Facebook groups and websites that connect brands with bloggers.

When you stumble upon a brands website and you're just about to contact them, just remember that you want to contact the people that specialise in social media and PR specifically. So, look out for emails such as:

How to go about writing an email to a brand?

Be unique! PR companies get sent hundreds of emails every day from Bloggers wanting to work with them. Make your email stand out from everybody else's. I'd recommend getting yourself a media kit (I'll do a whole post about this if you'd like one) and explaining to the brand what type of collaboration you'd like to do with them.

What if I don't get a reply or they decline my offer?

It's not the end of the world if either of these things happen. As I said before, PR companies get hundreds of emails from bloggers and simply don't have the time to respond to everyone. If somebody has pitched a more unique collaboration idea than you then a brand is more likely to go with them. That's just common sense.

I think that's pretty much everything. If you have any more questions or would simply just like some advice then just comment below! I'm always happy to help :)


  1. Oh wow, there are some great tips here! I'm a blogger just starting out but this post certainly will be helping me!
    Thanks for sharing <3

    1. You're welcome, I'm glad it helped! :)

  2. This is such great advice — I’ve been meaning to look into contacting brands now that I feel like I have a brand voice and style! I’ve bookmarked this post to refer back to.

    Thanks for sharing! x


  3. Such a helpful and informative post! One I’m going to find very useful ! - .xx

  4. After blogging for a good 5 years, I've finally started pitching to brands and i can't believe I didn't do it sooner! I definitely think highlighting your engagement is important. And I totally agree with your advice to pitch to brands you already use, makes it so much easier to produce authentic content!

    Sinéad xo Fabuleuse Du Jour

    1. Well done!
      I hope you get lots of opportunities! x

  5. This is such a great informative post! Thank you so much for this

    Lon x