Guide to Pinterest: Blogger Edition

Pinterest is such a confusing social platform for a lot of Bloggers. There are people who swear by Pinterest and claim that most of their traffic comes from there and there are also people who have absolutely no clue how to use Pinterest to boost their engagement. So, if you want to learn all the secrets of Pinterest then I suggest you read on...

A huge thing to take into consideration when it comes to Pinterest is that follower's don't really matter.

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T H E   P I N S

Pinterest is very different from a lot of social platforms in the sense that even if you have a 'small' following, your posts can still get seen by thousands of people. The secret to Pinterest is 'keywords'.

Whenever you upload to Pinterest, the best thing you can do is add keywords to your posts. This way if someone types in one of your keywords, your post is more likely to come up regardless of whether that person follows you or not.

Now, keywords are important but what's also important is making sure your pins are visually appealing. If you're uploading blurry, low-quality images then you're less likely to get people wanting to click on your pins. I recommend creating your pins on Canva like the one I created for this post.

Make your pins verticle! By doing this you're much more likely to get your pins seen as it takes up more room on the Pinterest Dashboard.

So, that's how you can get your posts seen but what about your blog? Well, I recommend setting up a business account. A business account will allow you to view all your analytics which you may find useful when looking at which pins get more engagement.

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G R O U P   B O A R D S

In order to join a Group Board, you usually have to send them a request. I recommend asking Blogger's you know if you can join their Group Boards. If you don't have anyone to ask then feel free to send me a message on my Twitter (@laurenannbeauty) and ask if you can join one that I'm in!

Once you've joined a Group Board you can then go ahead and share your pins with everyone in the group. However, if the Board is all about 'Travel' then don't go sharing pins surrounding 'Fashion' as you're more than likely going to be asked to remove it. Plus, people who have joined a board about 'Travel' aren't going to want to read a post about 'Beauty' if it doesn't fit in with their niche.

Make sure you pin everybody else's pins though if you want to get the same back.

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F A C E B O O K   G R O U P S

Group Boards aren't the only way to engage with other Pinterest users, there's also Facebook & Twitter. I'd highly recommend joining a Pinterest Pinning Group on Facebook. I'll put an example of some below:

You can also search for specific niches, for example, you could type in 'Pinterest Beauty Group Boards' which will bring up Facebook Groups that are Beauty focused. 

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You should now know everything you need to start up your own successful Pinterest account. If you have any questions, don't hesitate to leave a comment or shoot me a message on one of my Social Media accounts!

Happy Pinning!